Community Investment
Commitment
Thai AirAsia is committed to sustainable development across its value chain and fostering responsible tourism. The Company strives to have its stakeholders understand the economic, social and environmental impacts of operating an airline and its value chain so that they may analyse the positive and negative effects and consider the opportunities and risks involved.
With safety being at the heart of the Company’s operation and pivotal in daily life, we saw the need to promote safety beyond our places of work, extending our efforts to the educational institutions attended by our employees’ children.
Toward spreading knowledge and understanding on safety, the Safety on Tour activity was created and aimed directly at schools.
Objectives and Benefits
Fostering of a Culture
Knowledge
Inspiring
With the intent to promote sustainable tourism and responsibility among its stakeholders, the Journey D programme by Thai AirAsia has changed overtime according to current circumstances.
AirAsia Academy Strategies for a Sustainable Society
Join Partners
Build Networks
Promote
Thai AirAsia remains committed to maintaining relations with tourism communities under the Journey D program while enhancing its value chain in every dimension.
1. Journey D in 2023
The intent of the Company was to develop these communities in cooperation with partners including Ngern Tid Lor Co. Ltd. and Pun Promotion Co. Ltd. We began by inquiring about the problems and needs of the communities in 2023, finding these three common issues:
Issues/Needs of Communities in 2023
- Income/ Domestic financial improvement
- Adaptation to sustainability in the environment, social and economic dimensions
- Online marketing
Based on these issues, we designed three courses and staged Journey D Camp 2023, participated by 26 representatives from the 13 communities. The three courses were:
- Red Booster – Knowledge and life skills for overcoming obstacles post COVID-19 and returning to effective business. This course helped to immunise communities from the impacts of COVID-19 while re-energising their drive to serve and providing them with three important tools for returning to business.
- Marketing Content Creation with Pun Promotion - Participants were taught how to create public relations materials for the TikTok application so they could promote community businesses.
- Domestic Debt and Income Management with Ngern Tid Lor – Participants were taught how to better manage their finances and debt.
2. Journey D x Travel Dee, Green Dee
The Company collaborated with Pun Promotion for Journey D, supporting sustainable tourism and careers for communities in Krabi and Chiang Rai through the "Travel Dee, Green Dee" campaign. Participants learned content development skills to promote their communities' eco-tourism online, expanding their reach and fostering sustainable livelihoods.
Effectiveness and Business Results
Journey D is a platform for creating a new customer base interested in responsible travel and has led to revenue for communities as well as brand loyalty. On top of developing communities towards sustainability, the Company also benefits in the form of ticket sales to tourism communities and from the development of its own personnel.
Fisherfolk, a women-led social enterprise in Nakhon Si Thammarat, promotes sustainable fishery and chemical-free seafood.
They educate local fishermen on marine conservation, source from those practicing sustainable fishing methods at higher rates, process the materials for retail, and contribute 20% of profits to marine conservation efforts like building artificial reefs. AirAsia Foundation supported Fisherfolk by providing a grant for improved production facilities and marketing assistance for business expansion
Areas of Development:
Women empowerment
Sustainable fishing practices
Marine conservation
Product innovation
In 2023, the Fisherfolk project resulted in the employment of 40 community women.