EN / TH
EN / TH
Contact
Community Investment

Community Investment

With safety being at the heart of the Company’s operation and pivotal in daily life, we saw the need to promote safety beyond our places of work, extending our efforts to the educational institutions attended by our employees’ children.

Toward spreading knowledge and understanding on safety, the Safety on Tour activity was created and aimed directly at schools.

Objectives and Benefits

Fostering of a Culture
For the fostering of a culture of safety and to share experiences on safety to students in the communities surrounding Don Mueang Airport.
Knowledge
For students to have the knowledge and understanding needed to prevent daily dangers.
Inspiring
For the inspiring of students to take an interest in and aspire to continue their studies on a path towards careers in the aviation industry.

With the intent to promote sustainable tourism and responsibility among its stakeholders, the Journey D programme by Thai AirAsia has changed overtime according to current circumstances.

Community Development Strategies and Practices

The Company acknowledges that operating an airline goes beyond transporting passengers to their destination to include responsibilities towards the local communities where we operate. We are committed to making a positive impact on local communities by promoting tourists engage in community conservation and development. This is primarily done through two strategies:

  1. Support and promotion of businesses that are impactful to community societies and environments.
  2. Fostering awareness and engagement to drive tourism and the sustainability value chain.

1. Journey D in 2024

Click to Enlarge

Journey D aligns with the Company’s environmental and social targets, which emphasise the reduction of carbon emissions through low carbon tourism, and the promotion of measurable sustainability knowledge within communities. It also seeks to strengthen communities and improve their quality of life while fostering a stable source of revenue for them.

Objective

The project is committed to fostering sustainability within communities through social and environmental developments brought on by the support of sustainable tourism and local cultural preservation. Its objectives are as follows:

  • Social: Enhance the service and storytelling capabilities of communities through Service Wonder and Storytelling training from the Company’s training department.
  • Environmental: Support environmental tourism that reduces carbon emissions, and promote efficient use of natural resources.

Targets

  1. Increase awareness of sustainable tourism within communities.
  2. Reduce carbon emissions from tourism.
  3. Increase revenue from sustainable tourism for communities.

Knowledge Sharing by Journey D 2024

The Company developed and implemented activity for Journey D this year, supporting the Ban Mung Nuea community in Noen Maprang District, Phitsanulok, on July 16-17 and 30-31. These activities aimed to equip 21 key individuals in the local tourism sector, including accommodation and restaurant operators, tourism groups, climbing service providers, and tour drivers, with the knowledge to enhance their competitiveness, attract visitors, and on tourism benefits. To promote sustainable tourism across social, economic, and environmental dimensions, the Company and its partners leveraged their expertise to develop the following key topics:

  • Service Wonders: Improvement of tourism business skills and services, Learning Department of Thai AirAsia
  • Financial Clinic: Improvement of financial management skills for community members, Ngern Tid Lor Plc.
  • Sustainable Tourism: Awareness of sustainable tourism, Find Folk Co. Ltd.
  • Storytelling: Storytelling to add value to tourism sites and community products, Learning Department of Thai AirAsia
  • Content Marketing: Improvement of online marketing for the promotion of community activities and products, Pun Promotion Co. Ltd.

2. Sustainable Tourism Model - Krabi

In 2024, AirAsia Foundation gave a grant to Refield Lab to pilot a sustainable travel model in Krabi, in collaboration with ChangeFusion and ENLIVE Foundation as local partners. Refield Lab is a social enterprise specialising in community-based landscape architecture which works with nature and people to develop nature-based solutions for communities and their environments.

Objective

  • To promote sustainable tourism and enable travellers to learn about natural resources, participate and support local businesses.
  • To communicate and raise awareness of sustainable destination practices for locals and travelers.
  • To develop a sustainable destination plan to enhance the livelihood of locals and management of their land.

Expected Outcome

  • A sustainable travel guide for travellers, providing educational content on local activities, hidden gems and best practices to travel responsibly at an area
  • A management plan for the community to sustainably manage and develop the area of their livelihood

Fisherfolk, a women-led social enterprise in Nakhon Si Thammarat, promotes sustainable fishery and chemical-free seafood.

They educate local fishermen on marine conservation, source from those practicing sustainable fishing methods at higher rates, process the materials for retail, and contribute 20% of profits to marine conservation efforts like building artificial reefs. AirAsia Foundation supported Fisherfolk by providing a grant for improved production facilities and marketing assistance for business expansion

Areas of Development:

Women empowerment
Sustainable fishing practices
Marine conservation
Product innovation

Support for Flood Victims in Chiang Rai and Chiang Mai

Thai AirAsia recognises its capacity to play a major role in aiding communities in which it operates, especially during the flood crisis in Chiang Rai and Chiang Mai, which significantly impacted local communities. Acting with social responsibility, the Company provided support and relief to flood victims in the provinces.

1. Allstars Do Good

From 28 October – 1 November 2024, the Allstars Do Good volunteer programme mobilised volunteering employees to organise donations for flood victims in Chiang Rai and Chiang Mai in collaboration with the Mirror Foundation, an integral crisis relief organisation in Thailand that provided aid to communities affected by the natural disaster.

2. Flying for Relief

The severity of flooding in Chiang Rai this year limited access by volunteers seeking to provide assistance. The Company provided return Don Mueang – Chiang Rai tickets to volunteers and relief workers travelling to affected areas, giving 10 seats per day between 15 and 31 October 2024. A total 170 seats were granted over the 17-day period, sending volunteers to aid in the cleaning of flooded homes and to assist victims in a timely and effective manner in Mae Sai District of Chiang Rai, one of the hardest hit communities.

Objective

  • Alleviate the plight of flood victims in Chiang Rai and Chiang Mai
  • Support the work of the Mirror Foundation and volunteer networks
  • Foster good relations between the Company and communities where it operates

Outcome

  • Enhanced the supplying of aid, sped up recovery
  • Fostered cooperation between the Company and social organisations for the aid of disaster victims
  • Showcased a commitment to social responsibility and sustainability

From Farm to Flight

Thai AirAsia supported communities through the From Farm to Flight project, which focused on incorporating community produce into in-flight catering. Locally grown Thai produce was processed by GHPs and HACCP certified facilities to ensure quality and safety before being served on flights. This year, the Company presented special choices reflective of its effective cooperation with communities.

  • Calamansi Juice and Calamansi Americano from the produce of farmers at one Chantaburi farm
  • Longan Juice and Longan Americano from the produce of longan farmers from two farms in Lamphun and Chiang Mai