Based on its belief that all people should have equal opportunity for travel, Thai AirAsia joined with Friendly Design Thailand, a group formed to promote equality in Thai society, to work toward facilitating travel for the elderly, young, disabled, pregnant and impaired utilizing the “Friendly Design” concept. The “AirAsia Friendly Design” program focuses on improving Thai AirAsia’s services to allow for travel by all groups while also generating awareness in both the public and private sector on the need to make tourist sites accessible to all. In 2016, the program saw Thai AirAsia traveling to Chiang Mai, Lamphun and Nakhon Phanom, all strategic locations of Thailand’s tourism sector.