BANGKOK, 13 September 2022 - As a show of its strong commitment towards the full recovery of the country’s tourism industry, Thai AirAsia will be unveiling a new aircraft livery themed after the Tourism Authority of Thailand’s (TAT) latest campaign, “Amazing Thailand, Amazing New Chapters”. The aircraft livery, bearing a design that highlights Thailand’s new travel dimensions and the unique, worthwhile and impressive experiences awaiting visitors, will be paraded across Thai AirAsia’s domestic and international route network, especially in the India and ASEAN markets, which offer key opportunities for the tourism sector. TAT and AirAsia also affirm they will work together to drive tourism during this year’s high season through a variety of other campaigns.

Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand said: “TAT has been promoting and communicating its “Amazing Thailand, Amazing New Chapters” concept to stimulate recovery in the tourism industry and will be expanding its efforts into 2023 with its “Visit Thailand Year 2022-2023: Amazing New Chapters” campaign. Through the new aircraft livery, the TAT is seeking to elevate the value and identity of Thailand’s cultural art and mark its long-standing, successful partnership with AirAsia.

“The exterior of the airplane was designed with an emphasis on the new tourism experiences now ready in every region of the nation and boasts the “NFT” or Nature, Food and Thainess concept. Progressing into the cabin, the design bears advertisements for “Amazing Thailand, Amazing New Chapters” that feature a cinematic feel, showcasing tourism products and services from all five regions of Thailand. Another aircraft is to be unveiled at the end of this year decorated using the “5F” concept to promote Thailand’s soft powers of Food, Festivals, Film, Fashion and Fights.

The TAT expects Thai tourism to continually revive in the fourth quarter of this year and to see the tourism industry return to 80 percent of its standing in 2019 by 2023, generating 1.73 trillion THB in revenue, consisting of 970 billion THB from foreign visitors and 760 billion THB from domestic circulation in a base case scenario. In a best-case scenario, revenue is expected to reach 2.38 trillion THB with 1.5 trillion THB from foreign visitors and 880 billion THB from the domestic market.

Mr. Santisuk Klongchaiya, Chief Executive Officer of Thai AirAsia said: ”The “Amazing New Chapters” aircraft livery symbolizes how Thailand’s tourism industry and aviation industry are recovering in earnest. The travel atmosphere has returned to vibrancy after Thailand’s border reopening, and since then both the Thai government and the carrier have been carrying out campaigns to stimulate travel. The decorated aircraft will further promote tourism throughout this year’s high season, presenting the new tourism dimensions available in Thailand to all potential tourists.

“AirAsia has resumed its entire domestic network, including regional connections, and is ready to continually bring back international routes. We have seen an excellent response in the Indian and ASEAN markets and recently launched a direct flight to Fukuoka, Japan. AirAsia thanks the TAT for its support and continued trust, especially during the COVID-19 crisis and now during the recovery, ” Mr Santisuk said.

Marking the unveiling of AirAsia’s “Amazing New Chapters” aircraft livery in partnership with TAT, Thai AirAsia is offering promotional fares across its domestic network, including regional connections, with discounts up to 30 percent. Book this 13-18 September, 2022 for travel from 12 October, 2022 – 23 March, 2023 via airasia Super App.